Dallas Basketball: Behind the Brand: Matt Hoffer

Wednesday, September 21, 2016, 5:30 p.m.
Venue: Naveen Jindal School of Management (JSOM)
Season: 2016-2017

Matt Hoffer is the Creative Director of Marketing and Communications for the Dallas Mavericks. In this role he oversees the preservation of the Maverick brand identity and serves to connect Mavs Fans for Life (MFFLs) to their beloved team through vibrant, unified and visual language. Matt is also a seasoned graphic designer, with over nine years of experience designing with typography, illustration and photography in team-oriented, deadline-driven environments. Matt is here to share his journey in becoming the Creative Director for the Dallas Mavericks and will be giving a presentation followed by a Q&A. Presented by the School of Arts and Humanities, School of Arts, Technology, and Emerging Communication, the Naveen Jindal School of Management, the Career Center, and the American Marketing Association.
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