UT Dallas - The LINK
April 2015

Dean's Planned Gift Looks to University's Future

"The changes that have happened at UT Dallas encourage me to participate in its future," said Dr. Bert Moore, dean of the School of Behavioral and Brain Sciences (BBS) and Aage and Margareta Møller Distinguished Professor.

That desire, combined with his knowledge of a planned gift's impact, led Moore to establish an unrestricted fund for BBS via his estate plans.

"Unrestricted gifts will help students in ways that I won't fully know," Moore said. "Without unrestricted gifts, we could be missing out on wonderful ideas — for example, a faculty program that couldn't be funded. It gives flexibility to the whole University."

UT Dallas has been his professional home for most of his career. Since his appointment as dean in 1988, Moore has overseen BBS' considerable growth. The number of students grew from 500 to more than 2,300, and the number of major research centers affiliated with the school increased from one to four. While the school remains committed to understanding human cognition and social behavior across a lifespan, the range of brain-related studies has grown far beyond the initial focus on human development and communication sciences.

Moore's own research focuses broadly on how emotion impacts cognitive, social and physiological processes. He has long been interested in how emotions affect people's views of self and the world at large. His so-called marshmallow studies — investigations of delayed gratification — influence other research today.

"Clearly, UT Dallas does so much for so many students," said Moore, observing the institution was a natural option when planning his estate. "I am convinced that the resources will be appreciated. Others should think how UT Dallas has impacted their lives and invest in its future."

Learn more about gift planning at utdallas.plannedgiving.org, or call Anna LeBlanc, director of gift planning, at 972-883-6023.

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