Associate Dean of Creative Technologies
Dale MacDonald is an artist, designer, and creative technologist. His work has been shown in theaters, galleries, public spaces, and science and technology centers in New York, California, Mexico, England, Singapore, and India. His interests span from phenomenology of light to body-scale interaction techniques. During his tenure at Xerox PARC, he worked on the fabrication of large area electronics including the world’s first 300 ppi LCD, ethnographies of electronics design, big documents in public, and Experiments in the Future of Reading (a 17 exhibit show which toured nationally.) Through the PARC Artists In-Residence program he became a member of the long term artistic collaboration Crane- MacDonald- Minneman-Winet. In 2002, he cofounded Onomy Labs, a design/build studio for signature interactives, and served as its CFO and Director of Software. He turned to academia in 2011, serving as Technical Director at the University of Southern California’s Annenberg Innovation Lab and Director of Creative Technologies for the School of Media Studies at The New School in New York. He most recently moved back to his birth land of Dallas, Texas, to join ATEC.