UT Dallas Logos

The UT Dallas logo with the state of Texas silhouette is a primary mark of the University and is a distinctly horizontal design. It reinforces the relationship between UTD and both the city of Dallas and the state of Texas.

The UT Dallas logo is a versatile branding element that adapts well to both print and promotional usage that require a horizontal image. The UT Dallas with the full name of the University is sufficient on its own, but the secondary version requires the wordmark to be displayed prominently somewhere on the same page.

Branding for schools, centers, departments, programs and other institutional entities is secondary to the primary brand of The University of Texas at Dallas. No logo or mark may be created for these secondary units. Instead, refer to the School Lockups page for correct sub-branding guidelines.

Safe Area and Minimum Size Requirements

UT Dallas logos safe area guidelines

Safe Area
Follow the guidelines above as indicated by the intended x-height to ensure proper distance from other elements. The safe area applies to both the primary and the secondary logos.

Primary Logo Minimum Size Requirements
2” minimum width for print. 290px width for web.

Secondary Logo Minimum Size Requirements
.75rdquo; minimum width for print. 108px width for web.

Common Misuse

    1. Do not distort the proportion of the logo.
    2. Do not crop or remove any portion of the logo.
    3. Do not rearrange any components of the logo.
    4. Do not rotate the logo.
    5. Do not attempt to recreate the logo.
    6. Do not overlay the logo on images or patterns that negatively affect its legibility.
    7. Do not recolor the logo.
    8. Do not use a black logo on a background that is more than 30% gray.
    9. Do not use an orange logo on a black background.
    10. Do not use a white logo on a background that is less than 30% gray.
    11. Do not use the UT Dallas logo to create your own logos. University lockups issued by the Office of Communications are the only allowed logos for use by official University entities.

common misuse of UT Dallas logo

Color Guidelines

If possible, both the primary and secondary UT Dallas logo should appear in UT Dallas orange. If UT Dallas orange cannot be used, black or white may be used.

The primary and secondary logos may be used on select colored backgrounds as illustrated below and on photography that provides adequate contrast to the logo.

correct colors for the UT Dallas logo