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Communication Systems Design Automation Failure: Lessons Learned from a Long Career and a Shuttered Start-Up by Dr. Ron Rohrer (SMU)
Tuesday, Mar 27
1 p.m. - 2 p.m. Location: ECSS 3.503

ABSTRACT

In 2008, Aykut Dengi and Ron Rohrer formed a start-up dedicated to the research and development of design aids for Analog, Mixed-Signal, Radio Frequency (A/M-S/RF) systems. During the 7-year endeavor, they researched and developed a tool which attempted to overcome some of the limitations of existing approaches to the simulation of complex communication systems. Failing to find a customer for their product, the company shut down in 2014.


This presentation will address the simulation philosophy at a high level, and an overview of how it was realized. A significant portion of the talk will be devoted to the numerous reasons for the company’s failure, both R&D and Marketing…and perhaps how to fix them.


Attendees who don’t care at all about communication systems may be interested in the high-level analysis philosophy for attacking bottleneck problems, and the insights gained in this and other start-up endeavors with which the speaker has been involved.


BIO

Ron Rohrer is Cecil & Ida Green Chair Professor of Electrical Engineering at Southern Methodist University, a member of the National Academy of Engineering and Fellow of the IEEE. Among other awards, in 1993 he received the IEEE Education Medal, in 2002 the EDCA Phil Kaufman Award, the 2009 IEEE CAS Belevitch Award and the 2012 IEEE Kirchhoff Award. Over the course of his career he has been involved in 18 start-ups, 14 of which have shown some measure of success. Many of his PhD students have become entrepreneurs, some extremely successful.
 

Contact Info:
Donna Kuchinski, 972-883-5556
Questions? Email me.

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