Jennifer Pascal

“Spend time on the work – not for the professor or the grade – but because you expect excellence from yourself.”

Home: Dallas, Texas

UT Dallas Degree: Master of Public Affairs
Profession: Co-Owner Allyn Media, Chief Operating Officer

Jennifer Pascal in the News

My Work

I get to work with some of the most talented, dedicated problem-solvers around. Together we help people, causes and brands that we admire tell their story and create results that make the world a better place. I marry our clients’ goals with the right communications strategy to get them what they want. We employ a suite of services to do that: public relations, advertising and concept development, public affairs, digital engagement, crisis communications and strategic research.

We have helped secure key political and public affairs victories for the last six mayors of Dallas including current Mayor Mike Rawlings, Fort Worth Mayor Betsy Price, Frisco Mayor Maher Maso, state legislators like Texas State Senator John Carona and Texas State Representatives Diane Patrick and Dan Branch.

We’ve helped make possible some of the most notable, well-publicized projects in North Texas: The Dallas Zoo’s Giants of the Savanna Grand Opening, Cowboys Stadium in Arlington, American Airlines Center, Dallas’ billion-dollar Trinity River Project, Downtown Dallas’ Belo Garden and Dallas Area Habitat for Humanity’s $100 million signature project Dream Dallas. Most recently, we’ve taken on bringing high-tech bullet train technology to Texas with the private, for-profit effort of Texas Central High Speed Rail.

The Value of My Degree

My degree from The University of Texas at Dallas gave me a competitive edge in the job market. The experience I gained while pursuing my degree helped me distinguish myself from my peers. Qualitative and quantitative analysis, microeconomics, Texas politics, program evaluation, policy and institutions . . . I’ve referenced all of these classes in my professional life.

My EPPS Success

In my experience with The University of Texas at Dallas’ School of Economic, Political and Policy Sciences, I felt that my instructors truly cared about my success in the program. The small classes afforded me the opportunity to work closely with the instructors and learn from their real-world experiences. The quality of the teaching defined my experience at UT Dallas.

One of the best decisions I made was becoming a Teaching Assistant while at UT Dallas. Presenting information to classes, grading term papers and listening to students’ concerns is preparation for public speaking, editing and managing employees.

Advice for EPPS Students

Like anything in life, you get out of it what you put into it. If you love what you do, you put a lot into it. Listen in the classes and participate in discussions. Spend time on the work – not for the professor or the grade – but because you expect excellence from yourself.

Other Interests

My husband and I have two young sons, so I spend my free time with them swimming, experimenting in the kitchen, gardening, reading, going on walks, doing art projects, playing at parks and visiting the Dallas Zoo.


Posted June 2012