The UT Dallas Brand Standards serve a wide range of needs, from those of staff members who photocopy materials to professional designers who create the most elaborate brochures, ads and Web sites.

UT Dallas’ communication efforts must consistently reflect the guidelines of its identity program if the University is to succeed in enhancing brand awareness and positive regard for the institution and its mission. Adherence to guidelines and participation by all University faculty and staff is essential.

Included in these guidelines are descriptions as to the use and online location of authorized logos, the official UT Dallas color palette and University typography. Also included is a listing of online resources to assist in planning publications, social media portals and Web sites, locating forms, creating written content and accessing templates for PowerPoint, research posters, brochures and Web design.

All external marketing communications, e.g., ads, publications, newsletters, billboards, magazines, brochures, radio, television and video advertisements should be approved by the Office of Communications before production. Final drafts should be forwarded for review either electronically to the Office of Communications at [email protected] (main phone x4701) or by hard copy at Mail Station AD14.

Letter from the President