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Using Global Market Information Database (GMID)

Market analysis for global industries or corporations can be found in the Global Market Information Database.

To access this and other online resources start at the library’s web page Click on the big orange button “Find Articles (Databases)” and select the letter G and scroll down to select Global Market Information Database (GMID) from the list. Remember that from off campus you will be prompted to enter your NetID and password.

 Click “Accept” to enter the database.

Below the tool Bar will be the following message:
This website wants to run the following add-on: ‘MSXML 5.0’ from ‘Microsoft Corporation.’ If you trust the website and the add-on and want to allow it to run, click here…
It is necessary to run Active-X to be able to view all components of the GMID database.

In the updated GMID, there are many categories to select from. Selections can be made from the left column or from the tabs along the top of the screen. All categories are reflected in both places. Your selections are Industries, Countries, Consumers, and Companies. Geographies is an extra selection in the green tabs.

Industries offers an alphabetical list of predetermined standard industry classifications. Click on your choices to view in-depth analyses, reports and market trends.

Countries offers economic, political and consumer information. Click on any category here to be taken to the search interface.

Consumers offers consumer lifestyles and future demographics, country analysis and much more. Click on any topic in the left column to tailor a search.

Companies offer analysis of companies that have been evaluated by Euromonitor, the company that distributes GMID. This will include information about the global or national brand owner includes financials, statistics analysis and trends.

Geographies offer predetermined selections for global areas. Click on any geographic area to view industry, country, economic or consumer information.

In the updated GMID, you can tailor your searches as you did in the previous version by doing a “Menu Search”. Hover your mouse on the orange “Search” tab in the upper left corner. Select “Menu Search.”

Select your Category area by clicking on the (+) plus sign. Each time you click on an item it is selected and appears on the right side of the search box. Click on the check box to deselect an item.

In this example we will search mobile telephones in North America. Click on the plus sign next to “IT and Telecommunications” this opens up to reveal more selections. Click the plus sign next to “Telecommunications. Put a check mark in the box next to “Telephones” to select and then click on the orange “Next” button in the lower screen.

Select the Geography in the same way. Put a check mark in the box next to North America.

Click on “Run Search” to view the search results, which will show market and country profiles for telephone users in the United States. When available, global reports will be in the results. Click on the report name to view individual reports.

Another way to use GMID is to let the database search for you. Click on the orange “Search” button at the top of the screen and select “Menu Search.” At the bottom of the search box in the “Find Category” box type pet food and then click on the red “Go” button. Scroll down and click on each occurrence of the word pet food or pet foods in the category list. Each will appear when selected in your right column. Click “Next” to select your geography. Choose North America. Click on “Run Search” to see the results. Scroll down towards the bottom to see the list of market reports, company analyses and recent industry commentary.

It is also possible to use the existing reports in GMID instead of searching. Click on “My Home” at the top left of the screen to return to the entry page of GMID. In the lower right of the screen click on “Latest Reports” to see the list of available items. The list is alphabetical by consumer and industry category.

The “Browse Analysis” search is also very useful. Click on the orange search tab at the top of the screen and select Browse Analysis. Click on any of the available categories to see the reports.

For assistance call the SOM Library Liaisons at 972-883-2126 or email [email protected]. You can also click on the green question marka question mark-ask a librarianat the library’s website.

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The Eugene McDermott Library
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