UT Dallas Magazine

University Unveils New Monogram


President Richard C. Benson and the executive leadership team have approved a new monogram (upper left) to better retain UT Dallas’ identity across digital platforms. The new monogram — a shortened version of the University’s logo — was driven by students’ needs, said Lauraine O’Neil, associate vice president for marketing.

“The existing UT Dallas logo with the state of Texas [lower left] will still be prominently and frequently used in various media and signage, but it does not adapt well to small-screened mobile devices and promotional items,” O’Neil explained. “The new UTD monogram allows a better balance between maintaining the University’s brand and communicating a message effectively.”

Creative director LeeDon Moore MFA’14 said digital phones and social media are driving the changes.

“People don’t want to have to scroll past a logo,” Moore said. “They want their information quickly.”