Info System Expert’s Work Gives Dr Pepper a Boost

A School of Management faculty member’s work putting together a new business information system for Dr Pepper Snapple Group Inc. helped put the Dallas-based beverage maker on this year’s InformationWeek list of the top 500 technology innovators.

The annual InformationWeek list, which recognizes America’s leading companies utilizing technology innovation to drive business results, ranked Dr Pepper No. 146. The ranking put Dr Pepper ahead of such industry power performers as Verizon Communications Inc., Pfizer Inc., Intel Corp., AT&T Inc. and UPS Inc.

Judd D. Bradbury, who joined the school last summer as a senior lecturer, led a team that spent two years designing and implementing a comprehensive turnaround plan for Dr Pepper bottling division’s business information systems platform. The project created a common enterprise information system for all 175 division locations and included sales, finance, materials management, production, distribution, procurement, human resources and warehouse operations.

The School of Management has drawn on Mr. Bradbury’s management information system (MIS) expertise to augment the new Bachelor of Science MIS degree program debuting this semester as well as the Master of Science in Information Technology and Management program already in place.

Mr. Bradbury’s consulting work spans almost two decades and includes long-term projects for numerous Fortune 500 firms and such corporate heavyweights as Dell, DuPont, Electronic Data Systems, Fossil, Pennzoil and Quaker State, PricewaterhouseCoopers, SAP, Texas Instruments and more.

Mr. Bradbury’s forte is in SAP/ERP (enterprise resource planning) information systems implementation.

“I was specifically hired to grow this degree plan — enterprise resource planning systems with a specialty in SAP — which is exactly what we implemented at Dr Pepper and how this is all tied together and why I am here,” Mr. Bradbury says. “Our intention is to utilize UT Dallas’ resources and my expertise to do similar projects with other companies, and to involve students in the process.”

Mr. Bradbury earned a Bachelor of Science degree in logistics from Texas A&M University and a Master of Science degree in management and technology from Purdue University.

Judd D. Bradbury's expertise with SAP has made him valuable to the UT Dallas Management Information Systems degree programs.

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