Marketing, Economics Guru to Discuss ‘Bass Model’
College Chapter of Marketing Association to Host U.T. Dallas Professor

Dr. Frank Bass

Dr. Frank Bass

Acclaimed marketing and economics expert Dr. Frank Bass will discuss the landmark “Bass Model” of predicting consumer buying patterns of specific products at a lecture on Wednesday, Sept. 4, hosted by the newly formed American Marketing Association Collegiate Chapter at The University of Texas at Dallas (UTD).

The presentation, which is free and open to the public, will be held from 6 to 8:30 p.m. in the Conference Center, Room 1.112, on the UTD campus in Richardson. A reception will follow the lecture.

The Bass Model was created by Bass, who is the Eugene C. McDermott University of Texas System Professor of Management in UTD’s School of Management and director of the school’s doctoral programs. It is a mathematical model used to predict the sales and life cycles of various consumer products, including color television sets in the 1960’s, wireless telephones and disposable diapers in the 1980’s and, more recently, digital satellite radio.

The model has earned Bass international recognition, including major awards and Nobel Prize nominations.

A native of Cuero, Texas, Bass received a Ph.D. degree from the University of Illinois, an M.B.A. degree from The University of Texas at Austin and a B.B.A. degree from Southwestern University. In 1960, Bass joined the faculty of Purdue University and later become the Loeb Distinguished Professor of Management at Purdue’s Krannert School of Mangement.

After 21 years at Purdue, Bass joined UTD in 1982 as a marketing professor. In addition to being a member of the UTD faculty, Bass does consulting work for a number of leading companies in the Dallas/Fort Worth area.

Those wishing to attend the lecture are encouraged to RSVP via e-mail at [email protected] or by calling 972-883-2757. For additional information about the event, please visit the web site of the UTD chapter of the American Marketing Association at

Media Contact: The Office of Media Relations, UT Dallas, (972) 883-2155, [email protected].