Master of Science in Marketing
Degree Requirements
The Master of Science in Marketing
program is designed to meet the needs of students in today’s data driven
marketplace, where the exponential growth in data generated from store scanners
and web transactions, navigation, search, and more recently, social media
requires new marketing skills and knowledge.
The Master of Science in Marketing program allows students to choose from five
different tracks:
The Master of Science in Marketing
is designed for students with or without previous educational background in
this area. Courses are primarily offered in the late afternoon and
evenings of weekdays. Several courses are currently offered through the
World Wide Web.
At least 36 hours of management
course work is required for the Master of Science degree, including nine (9)
hours of business core courses, nine (9) hours of marketing core courses and 18
hours of marketing focused core courses and/or electives depending on the track
chosen. Students can obtain a dual MS and MBA degree by taking a total of 63
credits (assuming they meet all the degree requirements for both programs).
Prerequisites
Calculus
is NOT a requirement or
prerequisite for the M.S. in Marketing degree program.
Business Core Courses
(9 credit hours)
MKT 6301 Marketing
Management
OPRE 6301 Quantitative
Introduction to Risk and Uncertainty in Business
MIS 6326 Database
Management Systems
Marketing Core Courses
(9 credit hours)
MKT 6309 Marketing
Research
MKT 6310 Consumer Behavior
MKT 6339 Capstone Marketing Decision Making
Choose from one of the following four
specialized tracks or from the Marketing Management track (18 credit hours)
Specialized Tracks in Marketing
|
||||
Advertising |
Business Development (12 hrs) |
Marketing Analytics |
Product Management (12 hrs) |
|
MKT 6321 Interactive & Digital
Marketing |
MKT 6323 Database
Marketing |
MKT 6321 Interactive & Digital
Marketing |
MKT 6328 Product Management |
|
MKT 6330 Brand Management |
MKT 6331 Sales Management |
MKT 6323 Database
Marketing |
MKT 6329 New Product Development |
|
MKT 6332 Advertising & Promotional Strategy |
MKT 6332 Advertising & Promotional Strategy |
MKT 6337 Marketing Analytics using
SAS (or MIS6334 with consent of Program Director) |
MKT 6330 Brand Management |
|
MKT 6350 Competitive Marketing Strategy |
MKT 6333 Channels & Retailing |
MKT 6362 Marketing Engineering |
MKT 6336 Pricing |
|
Elective options |
Elective options |
Elective options |
Elective options |
|
IMS 6365 Cross-Cultural
Communication & Management |
ENTP 6382 Professional
Salesmanship |
MIS 6318 Electronic Commerce |
IMS 6310 International Marketing |
|
MIS 6344 Web Analytics |
MIS 6324 Business Intelligence Software |
MIS 6344 Web Analytics |
MKT 6320 New Technology
Forecasting |
|
MKT 6323 Database
Marketing |
MKT 6321 Interactive & Digital
Marketing |
MKT 6320 New Technology
Forecasting |
MKT 6332 Advertising & Promotional Strategy |
|
MKT 6335 Advertising Research |
MKT 6338 Customer Relationship
Management |
MKT 6329 New Product Development |
MKT 6333 Channels & Retailing |
|
MKT 6340 Marketing Project |
MKT 6340 Marketing Project |
MKT 6335 Advertising Research |
MKT 6340 Marketing Project |
|
|
MKT 6350 Competitive Marketing Strategy |
MKT 6336 Pricing |
MKT 6350 Competitive Marketing Strategy |
|
|
MKT 6360 Services Marketing |
MKT 6340 Marketing Project |
MKT 6360 Services Marketing |
|
|
MKT 6380 Entrepreneurial Marketing |
OPRE 6332 Spreadsheet Modeling |
MKT 6362 Marketing Engineering |
|
|
|
For optional SAS Graduate
certification (all 3 plus OPRE 6301): |
MKT 6380
Entrepreneurial Marketing |
|
|
|
MIS 6324 Business Intelligence
Software and Techniques |
OPRE 6362 Project Management |
|
|
|
MIS 6309 Business Data Warehousing
with SAP |
|
|
|
|
MIS 6334 Advanced Business
Intelligence with SAS |
|
|
Marketing
Management Track: For this track, there are no track core
courses. Students may select any 18 hours from the offerings listed below;
however, at least 9 hours must be from the marketing area courses (i.e. have a
MKT prefix in the course number).
Marketing Area Courses
MKT 6320 New Technology
Forecasting
MKT 6321 Interactive &
Digital Marketing
MKT 6323 Database
Marketing
MKT 6328 Product Management
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6331 Sales Management
MKT 6332 Advertising
& Promotional Strategy
MKT 6333 Channels
& Retailing
MKT 6335 Advertising
Research
MKT 6336 Pricing
MKT 6337 Marketing Analytics using SAS
MKT 6338 Customer Relationship
Management
MKT 6340 Marketing Project
MKT 6350 Competitive
Marketing Strategy
MKT 6360 Services Marketing
MKT 6362 Marketing Engineering
MKT 6380 Entrepreneurial
Marketing
Non-Marketing Area Courses
ACCT 6201
Financial Accounting
ACCT 6305 Accounting
for Managers
ENTP 6382 Professional Salesmanship
FIN 6301 Financial Management
IMS 6310 International
Marketing
IMS 6314 Global eBusiness Marketing
IMS 6365 Cross-Cultural
Communications & Management
MIS 6309 Business Data Warehousing with SAP
MIS 6318 Electronic
Commerce
MIS 6324 Business Intelligence
Software and Techniques
MIS 6334 Advanced Business
Intelligence with SAS
MIS 6344 Web Analytics
OB 6301 Organizational
Behavior
OPRE 6332 Spreadsheet
Modeling
OPRE 6362 Project Management